How to Conduct Interviews the Kula Connect Way

Kula Connect is dedicated to interviewing individuals who have successfully bridged the gap between India and Europe. This includes Indian entrepreneurs or managers who have worked or studied in Europe and Europeans who have worked or studied in India. Our focus is on "doing business in" rather than cultural differences.

Here’s a step-by-step guide to conducting interviews that align with Kula Connect’s goals:

1. Identify the Interviewee

• Target Profile: Look for individuals who have business experience connecting India and Europe.
• Networking: Utilize professional networks such as LinkedIn, industry conferences, or referrals to find potential interviewees. Feel free to reach out to team members who might have a better chance of successfully contacting the interviewees.

2. Document in Notion

• Update Notion: Add the interviewee’s details and the interview topic to the Newsletter Planning Notion page.
• Topic Relevance: Ensure the topic is relevant to our audience’s interests in business practices and insights across India and Europe.

3. Prepare Interview Questions

• Questionnaire Design: Create a structured questionnaire that mirrors the format and content of the newsletter.
• Focus Areas:
  • Business strategies and practices
  • Market challenges and opportunities
  • Case studies or success stories
  • Lessons learned from working in different business environments

4. Conduct the Interview

• Notes and Recording: Take detailed notes and, if agreeable to the interviewee, record the conversation for accuracy.
• Consent for Review: Ask the interviewee if they would like to review the interview content before it’s published.

5. Draft the Newsletter

• Content Writing: Write the newsletter using the interview notes and recording, focusing on the key points discussed.
• Highlight Business Insights: Emphasize actionable business insights and real-world applications.

6. Peer Review

• Internal Review: Have a colleague or team member review the draft for clarity, coherence, and alignment with Kula Connect’s objectives.